Privacy and data use
Privacy Policy and Notice at Collection
This Policy explains how Yuma Supreme Auto Sales (“Yuma Supreme,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information through the website, SafeSource Vehicle Profile process, private SafeSource pages, inventory pages, analytics, and related dealership communications. It also serves as a notice at collection for information submitted through the SafeSource Vehicle Profile form.
1. Scope
This Policy applies to the Yuma Supreme public website, SafeSource Vehicle Profile form, website inventory, private SafeSource customer links, customer questions, optional reference-photo uploads, analytics, and related communications. It does not replace a separate financing privacy notice, lender notice, credit authorization, or Gramm-Leach-Bliley Act (“GLBA”) privacy notice provided when a person applies for financing, leasing, or another financial product.
2. Information we collect
| Category | Examples | Primary purposes |
|---|---|---|
| Identifiers and contact information | Name, phone number, email address, preferred contact method, best contact time, and profile ID. | Respond to requests, communicate, schedule follow-up, maintain dealership records, and prevent duplicate or fraudulent submissions. |
| Vehicle and purchase preferences | Vehicle type, make, model, year, mileage, budget, desired payment, down payment, timeline, trade-in details, priorities, notes, and questions. | Understand the requested vehicle, review available or sourceable options, create SafeSource matches, and provide customer service. |
| Optional uploaded content | Vehicle reference photos, image links, and descriptions of desired vehicle features or styling. | Understand the customer’s requested vehicle type, appearance, size, features, color, or body style. |
| Internet, device, and security information | IP address, browser or device information, page path, referring page, timestamps, anonymous visitor and session identifiers, and anti-spam or rate-limit signals. | Operate and secure the website, troubleshoot, prevent abuse, measure performance, and maintain logs. |
| Marketing and attribution information | UTM parameters, campaign source, ad-click identifiers, referral information, and conversion source. | Understand which advertising or referral sources generate visits and requests and measure campaign performance. |
| Communications | Questions submitted through private SafeSource pages, call/text/email preferences, and dealership follow-up records. | Respond to questions, manage the customer relationship, document follow-up, and improve service. |
3. Sources of information
We collect information directly from customers, automatically from their browser or device, from advertising or referral links, from dealership employees who update records, and from service providers used to operate the website, inventory system, analytics, storage, email, or communications.
4. How we use personal information
- Respond to SafeSource Vehicle Profiles and customer questions.
- Review current inventory and possible sourceable vehicle options.
- Create, update, and display matches through a private SafeSource link.
- Contact customers by the method they request.
- Evaluate trade-in and financing next steps when requested.
- Operate, secure, troubleshoot, measure, and improve the website and admin system.
- Prevent spam, fraud, abuse, or unauthorized access.
- Measure advertising, referrals, form completion, calls, directions, inventory activity, and website performance.
- Comply with legal, recordkeeping, security, and dispute-resolution obligations.
5. Communications consent and opt-outs
When a customer submits a SafeSource Vehicle Profile and checks the contact-permission box, the customer asks Yuma Supreme to respond at the phone number or email address provided about that request. Follow-up may include calls, texts, or emails related to the requested vehicle, inventory, appointments, trade-in, financing next steps, or customer questions. Consent is not a condition of purchasing a vehicle. Message and data rates may apply.
Customers may reply STOP or use another reasonable method to opt out of text messages. We maintain communication preferences and will honor applicable opt-out requests. Request-form consent is intended for Yuma Supreme’s own response and follow-up and is not permission for unrelated third-party marketers.
6. Optional reference photos
Reference photos are optional and are used to understand the requested vehicle. Customers should upload only images they have permission to share. Do not upload driver’s licenses, financial documents, faces of children, private license-plate information, or other sensitive personal information. Uploaded photos may be visible to authorized dealership personnel handling the request.
7. Credit applications and sensitive financial information
Customers who want to apply for financing should use a secure method provided or approved by Yuma Supreme, the dealership’s finance system, or the applicable lender. We do not recommend emailing completed credit applications or identification documents through ordinary unencrypted email. Financing applications may be subject to separate GLBA privacy notices, lender notices, credit authorizations, and legally required disclosures.
8. How we disclose information
We may disclose information as reasonably necessary to authorized dealership owners, employees, and contractors; website and database hosting providers; storage providers; email and communications providers; analytics providers; dealership-management and inventory providers; lenders and transaction partners requested by the customer; and government agencies, courts, insurers, auditors, or advisors when required or reasonably necessary.
Current service-provider categories include Render for website or application hosting, PostgreSQL database services, Backblaze B2 for object storage, Google Analytics for website measurement, Google services for maps or business-profile links, email or SMTP services for dealership notifications, and DeskManager for dealership inventory or management information. DeskManager-supplied inventory information may include public vehicle details such as price, VIN, stock number, mileage, equipment, status, and photographs. Providers may change as the website and dealership systems evolve.
We do not currently sell personal information for money or share it for cross-context behavioral advertising. If that changes, this Policy and any legally required opt-out method will be updated before the practice begins.
9. Cookies, browser storage, Google Analytics, and measurement
The website uses browser local storage, session storage, cookies, or similar technologies to preserve limited form state, remember accessibility preferences, assign anonymous visitor and session identifiers, record landing-page or campaign information, reduce spam, and support analytics or conversion measurement.
Google Analytics is active on the website. It may receive information such as page views, general device or browser details, approximate location derived from network information, referral source, and interaction data under Google’s applicable terms and privacy practices. The website also sends first-party analytics events to Yuma Supreme’s backend to measure sessions, page views, inventory activity, calls, directions, form actions, and referral or advertising attribution.
For first-party traffic measurement, the server may transform an incoming IP address into a keyed, non-reversible HMAC identifier used to estimate unique networks and repeat activity. The raw IP address is not written to the analytics table. The site may also use an anonymous browser identifier, session identifier, broad device category, browser family, operating-system family, language, and screen-size group to estimate new and returning browsers and device combinations. These are estimates: multiple people may share one network, one person may use multiple browsers, and mobile network addresses may change. We do not use invasive cross-site browser fingerprinting for advertising.
Browser settings and available Google controls may allow customers to limit or delete some tracking data, but doing so may affect certain features. If new advertising pixels, call-tracking tools, or cross-site advertising technologies are activated, this Policy and any required notice, consent, or opt-out controls will be updated.
10. Retention and disposal
We retain information only as long as reasonably necessary for customer follow-up, transaction preparation, dealership recordkeeping, fraud prevention, security, dispute resolution, legal compliance, and enforcement of agreements. Retention varies by record type and whether a transaction occurs. Optional reference photos and test data should be deleted when no longer reasonably needed. When information is no longer required, we may delete, anonymize, or securely dispose of it.
11. Security
We use administrative, technical, and physical safeguards designed for the nature of the information maintained. Current website controls include restricted administrative access, production-origin restrictions, controlled upload types, randomized filenames, file-content checks, rate limits, private storage for customer reference images, database access controls, and separation of public and administrative functions. No website, email, or storage system can be guaranteed completely secure.
Financing-related customer information may be subject to the FTC Safeguards Rule and separate dealership security, access-control, service-provider, incident-response, and disposal procedures.
12. Privacy choices and requests
Customers may contact us to request access to information associated with a SafeSource Vehicle Profile, correction of inaccurate information, deletion where no legal or operational exception applies, cessation of nonessential marketing, or information about the categories of data collected and disclosed. We may verify the requester’s identity before acting.
California residents
California law may provide additional rights when applicable to the business and information. Yuma Supreme does not currently sell personal information or share it for cross-context behavioral advertising. California residents may submit requests using the contact information below.
13. Children’s privacy
The website is intended for people seeking vehicle information and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.
14. Third-party websites and services
The website may link to maps, lenders, downloadable documents, social networks, email services, or other third-party services. Their privacy and security practices are governed by their own notices.
15. Inventory, pricing, and advertising information
Vehicle inventory, advertised prices, mileage, equipment, photographs, status, and related listing information may be supplied through DeskManager or another dealership-management provider and displayed publicly on the website. This information is not customer personal information. Advertised prices are intended to include all required dealer-imposed charges applicable to the vehicle, including the dealer documentation fee, and exclude only government-imposed taxes, title, registration, and other government charges. Optional products are not required to purchase or finance a vehicle. See our Advertising & Inventory Disclaimer for additional details.
16. Changes to this Policy
We may update this Policy when website functionality, business practices, providers, or legal requirements change. The updated version will be posted with a revised “Last updated” date.
17. Contact us
Yuma Supreme Auto Sales
996 W 8th St
Yuma, AZ 85364
Phone: (928) 782-5025
Email: yumasupremeauto@gmail.com
For a privacy request, include the name, phone number or email used for the request, the SafeSource Vehicle Profile ID if available, and a clear description of the request. Do not email Social Security numbers, copies of identification, or full financial documents unless we provide a secure method and specifically request them.